For MOViE MOViE’s channel rebrand, a complete on-air promotional package was created to refresh the channel’s look and unify its presentation. The package included templates for stay tuned bumpers, movie menus, and weekend highlights, designed to promote programming across the week.

Each day was given a distinct gradient palette, combined with single shots extracted from the movies. This daily colour system brought variety while maintaining overall consistency. I was responsible for creative direction, art direction, and motion design, shaping a bold and flexible identity for the channel.

The short timeline required a system that was both visually strong and simple for in-house producers to update. The rebrand delivered a vibrant, cinematic, and easy-to-maintain identity that gave the channel a fresh on-air presence.