The 2022 edition of Life is Art, co-organized with The Hong Kong Institute of Architects, explored the theme Build Our Dreams through architecture in cinema. Illustrator Don Mak created a central illustration featuring landmarks from the curated films, which set the tone for the campaign.

As creative director, I led the overall visual identity and co-designed deliverables with both in-house designers and freelancers. These included posters, booklets, online and social media materials, cinema displays, and outdoor promotions. It was important to keep every adaptation clear and consistent, while capturing the scale of the festival and the richness of its theme.